What O&F Does
Since 1986 Simon Wright of O&F Consulting has worked to develop the market for organic and Fairtrade food and drink in partnership with ingredient suppliers, own-label manufacturers, producers of major FMCG brands, supermarkets, independent retailers, government departments and trade bodies.
As the organic and Fairtrade sectors have evolved so have the services provided by O&F Consulting. Currently these include:
- Assessment of market opportunities
- Development of sales and marketing activities
- Product design using organic and Fairtrade ingredients
- Advice on organic and Fairtrade processing techniques
- Guidance on UK and EU organic legislation and Fairtrade standards
- Assistance in obtaining organic and Fairtrade certification
- Sourcing organic and Fairtrade ingredients
- Training on all aspects of organic and Fairtrade food and drink
- Understanding retailer perspectives within the Fairtrade and organic sectors
- Managing the organic / Fairtrade interface
- Communication strategies for trade and consumer media
Simon Wright's background and experience uniquely equips O&F Consulting for this role:
- Qualified Food Technologist and Nutritionist
- Twenty-one years experience working with organic food and drink
- Fourteen years experience working with Fairtrade food and drink
- Editor of 'The Handbook Of Organic Food Processing And Production' and of 'The Handbook of Organic and Fair Trade Food Marketing'
- Chair of the Soil Association Ethically Traded Organic Standards Committee and Member of the Standards Board
- Non-executive director of Liberation CIC, the Fairtrade nut company
- Member of the Guild Of Food Writers
- Member of the Institute of Food Science and Technology
- Member of Slow Food UK
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